Core Wins
Handled entire acquisition solo—from data scripts to design, code, and launch.
Custom Node.js scripts to extract & clean thousands of legacy SKUs from Magento into Shopify.
Upfront duties, IOSS & VOEC tax calculations at checkout with zero fees on delivery.
Overview
When one of our primary military surplus suppliers shuttered operations, we acquired their legacy B2C e-commerce store (forcesuniformandkit.com) a year after its closure. The original platform was severely outdated—built on an obsolete theme, lacking structured meta-data, and possessing zero modern international shipping or tax capabilities.
I ran this entire acquisition revamp solo from start to finish. I rebranded the store to Surplus Quartermasters, wrote custom Node.js data migration scripts to extract and transform catalog data from Magento 2 into Shopify, customized Liquid blocks inside Shopify’s Horizon theme, mapped 301 redirects to preserve search traffic, set up product metafields, and configured global landed-cost checkout.
What I Built & Managed
Visual Transformation
Homepage Transformation
Product Page Transformation
Challenges & Solutions
Discontinued Legacy Product Pages
The legacy site had thousands of old product URLs with search traffic, but many items were permanently out of stock or discontinued.
Rather than serving generic redirects or broken pages, I set discontinued items as unlisted landing pages to preserve search traffic while showing clear links to active products.
Outdated Category Structure
Existing categories were messy, disorganized, and didn't allow proper search filtering.
Rebuilt structured categories from scratch and mapped every old URL to its new equivalent using 301 redirects so we didn't lose search rankings.
Dated Brand & Storefront Design
The original store had been closed for over a year, leaving behind an outdated visual layout.
Installed Shopify's Horizon theme, customized the templates and Liquid code, and launched a fast, modern storefront tailored to our surplus military brand.
Key Achievements
- UI/UX & Store Layout Ownership: Personally designed all page layouts, engineered Liquid components, and maintain complete ownership over the store’s SEO and CRO strategy.
- Custom Node.js Data Migration: Built Node.js scripts to extract, clean, and import legacy product data from Magento 2 into Shopify.
- Shopify Horizon Theme & Liquid: Customized theme templates and engineered custom Liquid blocks for surplus condition grading and spec tables.
- Metafield Setup: Configured Shopify product metafields to power search filters, spec tables, and feature badges.
- AI Content App: Built an in-house tool using the Gemini API to update product copy and meta tags automatically.
- Global Tax & Duty Checkout: Set up tiered international shipping zones with upfront landed-cost calculations (IOSS, Norwegian VOEC, US tariffs, and duties).
- Sales Channels: Connected Shop Pay alongside direct sales feeds across Google Merchant Center, Meta, Pinterest, and Shop App.
Roadmap Initiatives
- Hydrogen Headless Storefront: Building a custom React-based Hydrogen storefront using the Shopify Storefront API for sub-second page loads.
- Native Mobile Shopping App: Building a cross-platform iOS and Android app in Flutter, connecting directly to the headless Shopify GraphQL endpoint.