Christopher Clark
I run multi-channel ecommerce with hands-on technical depth—driving conversion rate optimization from catalog data and structure through to frontend design and code.
Backed by practical experience across Magento 2, Shopify (Liquid & Hydrogen), Amazon, eBay, and Linnworks, alongside building custom frontends and internal tools that utilise the Gemini API.
About Me
I've always been obsessed with technology and making systems work better. I taught myself to code years ago and still love getting my hands dirty solving real bottlenecks.
At Epic Militaria, I own projects from discovery through to daily operations. That means directing external agencies on heavy Magento architecture, while building custom solutions myself when speed and flexibility matter.
I keep things simple, avoid waffle, and focus on what moves the needle: cleaner data, reliable fulfillment, lower operational friction, and measurable commercial growth.
Store & Agency Leadership
Directing our Magento 2 agency within a strict 20-hour monthly retainer, pre-diagnosing bugs, and managing storefront SEO and operations.
Digital Warehouse Ops
Replaced paper pick sheets with Linnworks.net wireless Android barcode scanners, cutting fulfillment errors by 95% and saving 70+ hours weekly.
Cross-Border Trade & Tax
Engineered compliant IOSS, Norwegian VOEC, and DDP landed-cost checkout so overseas buyers face zero unexpected delivery fees.
Custom Tools & AI
Built custom React and web tools powered by the Gemini API to automate product descriptions, size charts, and Shopify audits.
Read my stance on AIProjects & Case Studies
A look at recent store overhauls, custom software, warehouse modernizations, and multi-channel marketplace scaling.
Hyvä Checkout & Mollie integration across UK & EU buyers.
Replaced paper picking with wireless Linnworks barcode scanners.
Automated customs & DDP landed-cost checkout across platforms.
Active Amazon & eBay inventory sync and listing optimization.
Epic Militaria (epicmilitaria.com)
Managing our storefront, leading the Hyvä theme & checkout overhaul, adding Mollie payments, and directing our 20hr/mo agency retainer.
Surplus Quartermasters (Relaunch & Turnaround)
Solo commercial turnaround—rebuilding category taxonomy, catalog data, copywriting, Google Ads PPC, and launching an MVP in 2 months.
Surplus Quartermasters (Headless Hydrogen)
Building a bespoke headless storefront from scratch—0.4s LCP, ~200ms page routing, Gunner AI assistant, and 20+ custom in-house features.
Linnworks WMS Modernization
Migrating from legacy desktop software to Linnworks.net: setting up digital barcode scanners, multi-binrack WMS, and saving 2.5 FTEs.
Custom Tools & Internal AI Suite
Building custom web and AI tools to offload around 90% of the listing process, audit catalog data, and keep stock synced with Linnworks.
eBay & Amazon Marketplace Operations
Overseeing global Amazon and eBay channels—managing account health, feedback, PPC advertising, storefronts, and Linnworks inventory sync (+40% eBay sales lift).